|Good behavior when rewarded will be repeated. Bad behavior when ignored will be repeated. Ignoring the behavior is the reward.
If your kid throws a ball in the living room and breaks a lamp and nothing happens, the chances are very good that your kid will continue to throw the ball in the living room.
If a company delivers bad service, yet people continue to spend their money with that company, then there is no consequences for the company and the bad service will continue.
- Larry Winget, author: People Are Idiots and I Can Prove It!: The 10 Ways You Are Sabotaging Yourself and How You Can Overcome Them
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